In brief

Uncle Joe’s Mint Balls in demand in Japan

By Anthony Myers contact

- Last updated on GMT

Beau & Bon Ltd managing director Maeda Mitsuhiro visits Uncle Joe's factory and meets MD John Winnard.  Pic: Uncle Joe's
Beau & Bon Ltd managing director Maeda Mitsuhiro visits Uncle Joe's factory and meets MD John Winnard. Pic: Uncle Joe's

Related tags: Export, Japan

Premium British sweet brand Uncle Joe’s Mint Balls has seen sales surge in Japan and is busy supplying an urgent order for 1,200 packets and 672 tins of traditional mint balls and 720 packets of sugar free mint balls after consumers fell in love with the iconic snacks.

An initial batch of the world famous sweets is being air freighted to Japan so they arrive as quickly as possible, with the rest being shipped over in the coming days.

The sweets will be used for British events being held for department stores and other high-end retail outlets across the country in September.

British products

The order, from Tokyo-based importer and distributor Beau & Bon Ltd, follows on from an initial order for almost 6,000 tins and bags of traditional and sugar free Mint Balls last November to help meet the country’s demand for quality British products.

John Winnard MBE, joint managing director of Uncle Joe’s, said: “British premium brands are very much in demand in Japan, especially when they have history and tradition​.

Uncle Joe’s Mint Balls fits that demand perfectly, along with things such as English tea, Cornish fudge and Welsh jam, and the fact that country has now run out of mint balls shows how popular they are, with hopefully more orders to follow​.”

The initial deal was secured after Beau & Bon saw Uncle Joe’s products at The Summer Fancy Food Show, the largest specialty food industry event in North America, held in New York in June 2019.

Related topics: Manufacturers, Candy, Emerging Markets

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