Wellbeing

Guittard Chocolate Company launches new ‘Mindful’ range

By Anthony Myers contact

- Last updated on GMT

Guittard's new 'Mindful' collection is available online and in stores. Pic: Guittard Chocolate Company
Guittard's new 'Mindful' collection is available online and in stores. Pic: Guittard Chocolate Company

Related tags: Premium, Guittard

San Francisco-based premium chocolate company Guittard has launched a new line of ‘Mindful Choices chocolate’ —designed to ‘unite the artistry of chocolate with evolving dietary awareness’.

Drawing on a 150-year history of chocolate making, the new Mindful Choices collection introduces Beyond Sugar, an innovative new series of chocolate crafted with sugar alternatives, and includes Absolute Chocolate, a selection of classic Guittard products that celebrate cacao's naturally bold character.

Guittard said the new line aims to expand possibilities in both flavor and function while providing solutions to customers interested in suiting a wide range of dietary preferences and needs.

The new Mindful Choices line includes:

Beyond Sugar​: Three all-new formulations with either no added or no refined sugar, designed to highlight the nuanced flavors of Guittard's finest cocoa. Friendly for a variety of dietary needs and preferences.

  • Santé 72% cacao dark chocolate wafers, made with organic coconut sugar: ​1g net carbs*, 5g fiber, 2g sugar per 15g serving size* (not a low-calorie food)
  • Joie 61% cacao dark chocolate wafer sweetened with stevia & erythritol: ​0g net carbs, 5g fiber, 0g sugar per 15g serving size* (not a low-calorie food)
  • Vivre 58% cacao dark chocolate drop sweetened with stevia & erythritol: ​0g net carbs, 5g fiber, 0g sugar per 15g serving size* (not a low-calorie food)

Absolute Chocolate​: 100% Pure cocoa—with rich and vibrant flavor, and endless application possibilities. Guittard's Absolute Chocolate collection welcomes three vibrant and naturally potent expressions of cacao: a 100% cacao unsweetened chocolate wafer, cocoa powder, and cocoa nibs. Guittard's Absolute Chocolate products are friendly for keto, paleo, and plant-based diets, and invite a true celebration of cacao’s characteristic bold flavor—all without any added sugar.

Our Mindful Choices chocolate line was developed as a response to a changing consumer landscape​,” said president Gary Guittard.

 “We always strive to equip our customers with the tools they need to best serve their buyers' needs and interests. This new collection aims to celebrate flavor in its purest form while providing solutions that fit a variety of lifestyles - be it keto, paleo, plant-based, or simply a desire to eat products that are simple and delicious​."

Guittard's Mindful Choices line is now available for purchase directly through Guittard and its distributors.

Related topics: Manufacturers, Ingredients, Chocolate, Premium

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