Callebaut inspires chefs with sweeter options and multimedia activities

The company said as consumer expectations continue to rise and traditional mealtime occasions become ever more fluid, ‘Everyday Inspiration’ is set to offer operators the opportunity to maximise the potential of sweeter options throughout service.

The campaign also features Mona Lisa decorations​, adding colour, flavour and textures to the new range of recipes. Catering for diners both on the move and those taking a more leisurely approach, ‘Everyday Inspiration’ provides creative business support for every type of outlet.

Vincenzo Mangano, sales director gourmet at Callebaut UK & Ireland, said: “Our latest campaign, ‘Everyday Inspiration’, aims to demonstrate the ease and importance of offering quality yet diverse desserts and sweet treats in every channel. From our Ruby Chocolate Crème Brûlée to our Peanut Butter Sea Salt Chocolate Brownies, there is something for everyone to enjoy at any time of day, and by using Callebaut you can be sure of consistent quality every time​.”

The new resource​ launches with a brand-new bank of inspiring recipes, Inspire - a bi-annual magazine helping end users drive dessert and sweet treat sales, as well as profit calculations for each serve and inspirational imagery.