Insights

NCA’s third confectionery in the time of COVID-19 report looks at merch and marketing

By Anthony Myers contact

- Last updated on GMT

The NCA's ‘Seasonal Confectionery Purchase Decisions: 2020' reports is now available from its website. Pic: NCA
The NCA's ‘Seasonal Confectionery Purchase Decisions: 2020' reports is now available from its website. Pic: NCA

Related tags: Nca, Confectionery

The National Confectioners Association (NCA) has released the third report in its three-part series on COVID-19 confectionery shopping trends and how best the industry can respond to them.

‘Seasonal Confectionery Purchase Decisions: 2020’ explores seasonal confectionery trends during the COVID-19 pandemic and rounds out the insightful research series, which launched in October.

The first report, which focused on seasonal confectionery celebrations, and the second report, which focused on everyday confectionery sales and shopper behaviour, is also available from the NCA website.

Seasonal and holiday celebrations have changed as a result of the COVID-19 pandemic, reshaping shoppers’ engagement with seasonal confectionery​,” said John Downs, NCA President & CEO. “The insights unveiled in this report will help the confectionery industry address new holiday celebrations and traditions through merchandising and marketing that reflects these unusual times​.”

Sales data

The latest report combines shopper survey data and recent sales data to investigate shoppers’ new approaches to purchasing seasonal confectionery products during the COVID-19 pandemic.

In addition to providing the latest shopper insights, the report highlights new confectionery purchasing patterns and usage occasions, including the rise of e-commerce for seasonal confectionery sales and seasonal confectionery’s heightened role as a source of holiday fun.

The reports are available to NCA member companies, Sweets & Snacks On Demand participants and select retail partners at CandyUSA.com/COVIDReports​.

An executive summary of latest report is also available to the entire confectionery industry.

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