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Lily’s Sweets launches new BFY gummies in style

By Anthony Myers contact

- Last updated on GMT

Lily’s Sweets Gummies are non-GMO, keto-friendly, gluten free, plant-based and have less than 1 gram of sugar per serving. Pic: Lily's Sweets
Lily’s Sweets Gummies are non-GMO, keto-friendly, gluten free, plant-based and have less than 1 gram of sugar per serving. Pic: Lily's Sweets

Related tags: Gummies

Lily’s Sweets has announced a new partnership with fashion influencer and tastemaker Color Me Courtney (CMC) to design limited edition lunchboxes for its new range of BFY (better-for-you) Candy.

Lily’s Gummies are available in two mouth-watering and colourful SKUs: Gummy Bears and Sour Gummy Worms, both with less than one gram of sugar and no added sugar in the entire pack. 

The Gummies are available in a variety of tart and fruity flavours including lemon-raspberry and apple-peach (Sour Gummy Worms) and strawberry, orange, lemon and raspberry (Gummy Bears).

A spokesperson said the innovation is a BFY twist on a beloved confectionary that stays true to the brand promise of no added sugars, flavours and colours, without compromising on flavour or taste.

The new offering comes at a time when the vast majority of consumers in the US - 80% - reported purchasing non-chocolate candy since the start of the pandemic, according to the National Confectioners Association (NCA).

Packed with flavour and fun, Lily’s Gummies are the perfect sidekick to any school lunch, after-dinner craving or for when you need a boost (without the sugar crash) during the work day. 

The lunchbox design pulls in CMC’s bright, bold style and is inspired by the Gummies’ bold flavours and packaging.

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