Mondelez executives see no reason to lower prices or increase promotions for their iconic sweets and snacks despite reported retailer requests that brands across the board do so as some consumers begin pulling back on spending in the face of ongoing inflation.
Pecan Deluxe Candy Europe has overcome many of the impediments thrown up by the UK leaving the European Union by finding innovative ways to keep trade flowing between the two entities.
Mondelez is seeing markedly diverse behaviours among consumers on tight budgets, and says it is weighing up more promotions on big packs and pushing low-unit price packs.
