All news articles for June 2023

Snack marketing for multicultural consumers

Sweets & Snacks Expo

Snack marketing for multicultural consumers

By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

John Bull rock has been a feature of Bridlington for over 100 years. Pic: JB

Mergers & acquisitions

Serious Sweets buys classic rock maker

By Anthony Myers

The Serious Sweet Confectionery Group (SSC) has snapped up rock maker and wholesaler John Bull Confectioners for an undisclosed sum.

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