What's hot in confectionery? New product development from Chupa Chups to Cadbury

By Natasha Spencer-Jolliffe

- Last updated on GMT

Confectionery trends in 2024

Related tags Npd Innovation Chupa chups Mondelez McVities New product development Food

From Mondelēz to McVities, here’s the latest products candy manufacturers are launching around the globe

Cadbury throws back to the nineties

Continuing its 200th​ anniversary celebrations, Birmingham, UK based chocolatier Cadbury is relaunching its beloved Top Deck bar. A combination of milk and white chocolate, the bar which is popular in Australia and South Africa and was launched in the UK in 1993 is returning for a limited time. The packaging is vintage-inspired to appeal to the nostalgia of Generation X.

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A soft launch for Chupa Chups

The famed lollipop brand is moving into extruded jellies with its latest fizzy belts and soft candy laces. Appealing to the ever-popular sour sweets craze​, Chupa Chups has released its latest range in four distinct and tantalising varieties: Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, and Strawberry Laces. Available from June 2024, the Spanish confectionery brand’s latest addition is designed to stand out on shelves with its vibrant packaging and bold flavour choices.

The new collection is packaged in 90g bags and priced at £1.25 each. Kim McMahon, brand manager at Chupa Chups, confirms that with the lace, belts, and wands category valued at £91 million with a 19% growth rate, the brand hopes to take a slice of the category’s market share.


Bebeto unleashes its Fizzy Whizzy Weenie Worms

In another addition to the super sour sweet sector, Bebeto, part of the Turkey-based Kervan Gida group, has released its new Fizzy Whizzy Weenie Worms range. The new sour fizzy sweets contain real fruit juice and only natural colours, and are Halal-certified. Packaged into 150g sharing packs, the candies come in three fruit flavours: Apple & Lemon, Strawberry & Orange, and Blackcurrant & Raspberry. Last year the firm opened its first sweet shop and café in Wimbledon, south London.



A salty, sweet and now spicy SKU for Flipz

Pladis owned sweet pretzel brand Flipz is well known for its limited edition flavours, with White Fudge, Stuff’d Milk Chocolate and Cookies and Cream all appearing on shelves, and now cinnamon buns are the inspiration for a UK launch.

British appetites for cinnamon flavour jumped almost 60% since 2016 according to market researchers Indexbox and the new ‘swavoury’ SKU is being rolled out across the UK this summer.


Jaffa Cakes gets creative with cola

Iconic British snack, the Jaffa Cake – a soft base covered in orange jelly and chocolate ­– is most famous for baffling tax authorities in the 1990s when they were tasked with deciding whether it was indeed a cake (and therefore exempt from value-added-tax – currently 20%) or a biscuit which would be taxed. Manufacturer Mcvitie’s managed to prove it was indeed a cake. Storied past aside, the firm is hoping to draw in a new audience with a cola bottle-flavoured iteration. It’s the first ever non-fruit twist on the classic cake, having previously launched limited edition raspberry and lime varieties.

Shoppers can buy McVitie’s Jaffa Cakes Cola Bottle flavour in recyclable packs of 10, priced at £1.25 per pack.

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