The 140-year-old chocolatier is shaking up its branding and product lineup to capture the attention of Gen Z consumers, refreshing its reputation as a treat for grandparents.
Make way marzipan and peanut butter. Pistachios are the green powerhouse perking up premium confectionery sales. Here’s what brands need to know about going green
Global gummies specialist firm Haribo believes that a combined focus on sour flavours and variety packs will be its route to attracting more teenage and young adult consumers to the brand in the APAC region.
Confectionery brands are now offering custom experiences that go beyond taste, making every bite uniquely memorable. Here we examine four game-changing trends
