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Chocolate blocked

Chocolate blocked

Elite, Israel's leading confectionery group, has been accused of
offering discounts and bonuses to retailers prepared to stock only
its products to block the entry of Cadbury into the Israeli market.

Sweet indulgence

Sweet indulgence

Unwrapping a Cadbury's Flake can offer female consumers a moment of
pure pleasure in their otherwise hectic days - at least according
to the latest advertising campaign for the brand. An approach which
fits nicely with consumers'...

Sheer decadence

Sheer decadence

Unwrapping a Cadbury's Flake can offer female consumers a moment of
pure pleasure in their otherwise hectic days - at least according
to the latest advertising campaign for the brand.

Perfect pasteurisation

Perfect pasteurisation

The Classica Group believes it has successfully demonstrated the
effectiveness of its microwave pasteurisation technology for
extending the shelf life of packaged fresh waffles and french
toast.

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