The US arm of confectioner Perfetti Van Melle has launched new
packaging for its Mentos mints product. The company believes that
its new Mentos Box will offer the consumer better value and will be
easier to use.
Cadbury Schweppes has hit out at critics of its Get Active
programme, rubbishing calls for anti-obesity legislation. But,
market analysts Datamonitor ask, is this agressive tactic the right
way to head off criticism of the scheme?
Perfetti Van Melle, the Dutch-Italian confectionery group, has
launched a new product in the US which offers the consistency,
flavour and look of candy floss before turning into a more
traditional bubble gum product.