Mars has become the subject of an investigation by the UK’s Advertising Standards Authority following a campaign involving footballer Rio Ferdinand and model Katie Price to endorse its Snickers bar using social media site Twitter.
Dutch food equipment maker, Tanis Food Tec (TFT), has launched a machine that seeks to address the problem of overheating during the aeration process, which causes the mallows to lose shape and results in inconsistent production.
Confectionery giant Mars predicts a major cocoa shortage by 2020 and reveals harmonization of global cocoa certification programmes to ensure meaningful income hikes for farmers is one of its sustainable cocoa project goals.
Hershey’s has dropped a trademark infringement case against Mars, in which it had accused the rival candy maker of using packaging for Dove peanut butter Promises similar to that of Reese’s Peanut Butter Cups.
The Hershey Company has sued Mars for allegedly mimicking the packaging design of its Reese’s Peanut Butter Cups by using a similar orange color and pack design for Dove peanut butter milk chocolate Promises.