News briefs: Hershey’s and Mars
Hershey’s plays down allegations of inferior ingredients, while Mars continues to reformulate to enhance the health image of products.
Number one confectioner emerges on green light for Wrigley-Mars deal
Wrigley shareholders have cleared the final obstacle in its merger with US chocolate firm Mars, creating the world’s number one confectionery company.
Mars braced for ongoing reformulation battle
Mars says it will continue to reformulate its products to remove artificial colours, additives and saturated fats where feasible, as it launches a new advertising campaign to play up its ingredient commitments.
EU gives green light to Wrigley-Mars merger
US confectionery giant Mars receives the all clear from the European Commission to buy number one gum maker Wrigley in a deal worth €15 billion.
Mars shares sweets online with digital ad campaign
Confectionery behemoth Mars plunges into the world of online sharing, with the launch of an ad campaign for the Gummi Burst addition to its Starburst sweets line.
Mars highlights cocoa biodiversity at UN conference
Protecting cocoa's biodiversity and sustainability are critical,
said Mars at the recent United Nations Biodiversity conference held
in Bonn, Germany.
News briefs: Fairtrade, sugar surplus and Mars community plan
Fairtrade is working to improve UK market share for its accredited
chocolate makers, the forecast for global sugar surplus is revised
upwards, and Mars unwraps its social responsibility credentials.
Adjusting to Mars' centre stage ambitions
While in the Hollywood stratosphere, it seems that you are not
anyone these days unless you're a duo, in the glamorous world of
food manufacture, the team-up route to success may not be quite as
Mars-Wrigley merger creates world's largest confectionery player
Leading global confectioners Mars and the Wrigley have announced
that they will merge, creating what Bill Wrigley called 'the
world's leading confectionery company'.
Mars: Sterol chocolate reduces cholesterol levels
An industry sponsored, peer reviewed study has found consuming
chocolate containing plant sterols and cocoa flavanols can lower
cholesterol and blood pressure levels.
Mars launches online Facebook shop
Mars UK claims it is the first confectionery company to launch an
online platform which will allow members of the networking site
Facebook to buy real chocolate bars such as Twix or Galaxy.
Mars, Nestle promise ethical cocoa supply
Global confectioners Mars and Nestle have joined a sustainable
cocoa programme, which aims to establish a traceability system for
all farmers in the Ivory Coast.
Mars angers activists over animal testing
Animal rights group People for the Ethical Treatment of Animals
(PETA) is calling for a boycott of all Mars confectionery products,
after the company admitted testing flavanols, a "healthy" chocolate
ingredient, on animals.
Mars hits out at US chocolate redefinition proposal
US moves to redefine chocolate have come under further criticism by
some of the leading players in the industry.
Mars follows dark chocolate trends
Mars has launched two new products in US under its M&M's
brand in a bid to cater to consumers looking for "healthier"