Mars taps into nostalgia trend with Treets return
Mars is bringing back the Treets chocolate snack in the UK to capitalise on the growing popularity of old classics.
Mars loses Bounty Bar trademark case
Mars has lost its battle to regain trademark rights for the shape of its Bounty Bar at the European Court of First Instance on Wednesday.
Mars looks to UK kosher appeal in ongoing brand shake-up
Mars has obtained kosher certification at one of its UK production plants in attempts to ensurebrands like Mars bars, Snickers and Galaxy made at the site comply with the religious standards.
Mars' confidence for confectionery in the recession
Confectioners are expected to benefit as shoppers change their behaviour in tough economic times and cut back on necessities for a little indulgence, according to consumer trends research from Mars Chocolate UK.
Mars turns recession trends to its advantage
Mars is poised for continued growth this year, according to its UK head, as the long-held belief that chocolate is relatively recession proof still rings true in the current climate.
Mars aims to turn chocolate bar wrappers into new products
A partnership with a leading upcycling company will enable the reuse of both surplus and used packaging from food, drink, gum and confectionery products, claims confectionery giant, Mars
Labour watchdog calls for Fairtrade commitment from Mars
Labour watchdog International Labor Rights Forum (ILRF) recognises Mars' recent road map for sustainability as “an important step forward” but claims the chocolate behemoth needs to push further into Fairtrade certification.
Mars pledges sustainable cocoa only by 2020
Mars has pledged that its entire cocoa supply will be certified as sustainably produced by 2020, through a multi-year, multi-country deal forged with the Rainforest Alliance.
Clear signs that falling consumer demand for chocolate is starting to impact the supply chain with Mars' chocolate business in France announcing contracted production in Alsace.
Chocolate-covered immigrants in lorry headed for Mars
The UK's Daily Mail newspaper reports that fifteen illegal immigrants were arrested last week after they were found hiding in a lorry filled with around 20 tonnes of cocoa powder.
Green M&M's from Mars to get lovers' 'mojo motoring'
Mars Snackfood US has released a limited edition of its green M&M'S, set to contrast against the sea of pink on the Valentine confectionery shelves.
News briefs: Hershey’s and Mars
Hershey’s plays down allegations of inferior ingredients, while Mars continues to reformulate to enhance the health image of products.
Number one confectioner emerges on green light for Wrigley-Mars deal
Wrigley shareholders have cleared the final obstacle in its merger with US chocolate firm Mars, creating the world’s number one confectionery company.
Mars braced for ongoing reformulation battle
Mars says it will continue to reformulate its products to remove artificial colours, additives and saturated fats where feasible, as it launches a new advertising campaign to play up its ingredient commitments.
EU gives green light to Wrigley-Mars merger
US confectionery giant Mars receives the all clear from the European Commission to buy number one gum maker Wrigley in a deal worth €15 billion.