Mars has become the subject of an investigation by the UK’s Advertising Standards Authority following a campaign involving footballer Rio Ferdinand and model Katie Price to endorse its Snickers bar using social media site Twitter.
Dutch food equipment maker, Tanis Food Tec (TFT), has launched a machine that seeks to address the problem of overheating during the aeration process, which causes the mallows to lose shape and results in inconsistent production.
Mars chocolate bars in the Netherlands are to carry UTZ certified marks from Feburary 2012 as Mars sets targets for its cocoa to be fully sustainable worldwide by 2020.
Marshmallow colour and flavour innovation and an extension of its red shade portfolio have been the focus of recent R&D work at natural ingredients producer Wild.
Mars has announced that Maltesers will be its first brand to carry the Fairtrade mark from June 2012, the commitment follows similar moves from Cadbury and Nestle.
Mars says growing demand for its confectionery products in the US has prompted the firm to invest in a new “state-of-the-art” manufacturing facility in the country.
Confectionery giant Mars predicts a major cocoa shortage by 2020 and reveals harmonization of global cocoa certification programmes to ensure meaningful income hikes for farmers is one of its sustainable cocoa project goals.
Hershey’s has dropped a trademark infringement case against Mars, in which it had accused the rival candy maker of using packaging for Dove peanut butter Promises similar to that of Reese’s Peanut Butter Cups.
Flavanol compounds derived from cocoa may boost the populations of beneficial bacteria in the intestine, says a new study from Mars and the University of Reading.
Mars has been recognized by the Secretary of State’s Award for Corporate Excellence (ACE) for its work in Ghana promoting the well-being and sustainability of cocoa-growing communities.
The Hershey Company has sued Mars for allegedly mimicking the packaging design of its Reese’s Peanut Butter Cups by using a similar orange color and pack design for Dove peanut butter milk chocolate Promises.
