Big Brands

The Lindt Home of Chocolate is on course to open in September 2020. Pic: Lindt Chocolate Competence Foundation

Tourism

Lindt Home of Chocolate scheduled to open in September

By Anthony Myers

Lindt & Sprüngli has announced it is going ahead with the opening of its Lindt Home of Chocolate on 13 September at the company’s historic headquarters in Kilchberg, Switzerland.

A still from the Extra Real Friend Request ad. Pic: Mars Wrigley

In brief

Mars’ Extra Gum ad highlights need for friendship during shutdown

By Anthony Myers

Extra gum has launched a new creative advertisement as part of its on-going ‘Give Extra, Get Extra’ campaign to inspire the value of relationships, even through a small gesture, especially during lockdown scenarios caused by the COVID-19 pandemic.

With travel on hold, backyard fire pits and s'mores treats have become popular. Pic: Gettyimages

Coronavirus

More s’mores please: Sales of American classic soar during COVID pandemic

By Anthony Myers

Hershey has reported a record-breaking demand for s’mores during the coronavirus crisis, with sales of its six-pack bars skyrocketing by 40% - even higher in some US states with stricter lockdown regulations. Monday 10 August is ‘National S’mores Day’...

Pic: Ferrero

In brief

Modern new look for Ferrero’s Crunch bars

By Anthony Myers

Ferrero has announced a revamped look with a new logo for its popular Crunch chocolate bar. The blue and red wrapper “everyone knows and loves will still stand true”, but is now completed with a modernized look to visually depict its 100% real milk chocolate...

The Kinders donation mean Cedar Creek’s team can continue to care for local animals, including wombats. Pic: Cedar Creek Wombat Rescue

Community

Kinder makes donation to help with wombat rescue in Australia

By Anthony Myers

Family confectionery brand, Kinder has made a vital contribution to Australia’s Cedar Creek Wombat Rescue that will support the rehabilitation of native animals in bushfire-affected areas of the Hunter Valley region.

Michael Zacharias. Pic: Ferrero Group

Appointments

Ferrero names new VP of trade marketing

By Anthony Myers

Ferrero USA, part of the Ferrero Group, has announced that Michael Zacharias has joined the organization as vice president, trade marketing and category management, USA.