The words clinical trial or scientifically proven on a label carry huge cachet. But behind the claims of scientific evidence, consumers expect a base level of rigour in ensuring thatfood or personal care products actually deliver the benefits they claim.
Praise where praise is due. And it is certainly due for one
small-time drinks firm in southern Britain, which is spear-heading
answers to global water shortages that threaten to wreak havoc on
food producers everywhere.
In among the hollers about obesity and the concerns over nutrition,
food companies now need to work hard to ensure they clinch public
trust, as a matter of insurance. This means more than compliance on
traceability and labeling. This...
Water, we save. Energy, we conserve. But food, it seems, we can
waste, junk and bin and no-one cares. Except one crusader, whose
20-year project has proven what should have been obvious in the
first place: our attitude to food is...
A society that views food as taste-bud entertainment rather than a
basic of well-being was always bound to run into health problems.
But with obesity now afflicting 300m people, and diabetes set to
reach similar numbers within two...