Industry Voices

Companies will gain nothing from copying Cadbury's purple hue and must develop their own heritage, says Anthem

Standing out in the confectionery ‘purple’ patch

By Mark Ringer, executive creative director at brand agency Anthem

Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.

The active component in the gum is Slendesta, a natural protein Proteinase Inhibitor II (PI2) produced by Kemin Industries.

Industry Voices – Functional Gum Formulator

High-dose weight loss gum launches in US

By Oliver Nieburg

A high-dose satiety gum containing a potato extract and African mango has launched in the US that takes four pieces to achieve clinically-backed results.

Provexis winner: EU health claims enforcement may dish rotten tomatoes

By Steve Morrison

Steve Morrision was the COO at Provexis when the UK start-up won the EU‘s first ever article 13.5 health claim for its blood circulation-boosting tomato extract called Fruitflow in 2009. The now-consultant has serious qualms about how the EU’s health...

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