Cadbury’s updated statement on revenue growth for the next four years should incentivise its shareholders to hold out for a higher offer than the bid from Kraft Foods or remain independent, according to market research firm Sanford C Bernstein.
Mars US has lost an appeal against a trademark infringement in an Australian federal court involving a rival to its well known Maltesers brand, an outcome which could impact other established brand marks.
The Travel Retail group of confectionary giant Hershey has launched a new range of travel retail exclusive products including Hershey’s Kisses, Hershey’s Nuggets chocolates and Reese’s and Hershey's Miniatures.
Media reports have suggested that Nestlé's leading chocolate brand Kit Kat is set to become Fairtrade certified, in a move that would mirror Cadbury’s recent move to Fairtrade for its Dairy Milk chocolate.
Even if Kraft intends to increase its bid for Cadbury, its latest offer has probably managed to upset both the board and shareholders, says Andrew Wood, senior research analyst at Sanford C. Bernstein.