Nestlé's popular confectionery brands will soon be found on a range
of cakes and muffins in most of the UK's major retail chains
following a deal aimed at lifting the Swiss group's share of UK
Elite, Israel's leading confectionery group, has been accused of
offering discounts and bonuses to retailers prepared to stock only
its products - an abuse of power designed to block the entry of
British giant Cadbury into the...
Unwrapping a Cadbury's Flake can offer female consumers a moment of
pure pleasure in their otherwise hectic days - at least according
to the latest advertising campaign for the brand. An approach which
fits nicely with consumers'...