Colour has an important impact on the minds of people as far as food is concerned. Adding colour to it makes it attractive and appetizing, enhancing the overall appeal. Over the past decade, manufacturers have started to switch from synthetic dyes such as FD&C’s to natural alternatives. Kancor brings to the market a wide range of stable hues derived from natural raw materials. An accelerated colour stability study conducted in beverages using C-CAPTURE assures the stability even after 60 days.