Though everybody expects confectionery products to come in all colours of the rainbow, consumers prefer the colouring ingredient to be natural. Additive colours are avoided especially when parents buy sweets for their children.
Of course there are different types of consumers, some pay more attention on ingredients, some have other key preferences. To make a food product a top seller, it is inalienable for the manufacturer to know the particular target group.
GNT Group commissioned an independent global consumer study to find out more about consumer’s attitudes towards packaged and processed food
Find out what your consumers need and how you can make your sweet treats a top seller