The chewing-gum market experienced a slight decrease over the past few years. With the current change of the consumer demand - strike now while the iron is hot and revitalize the chewing-gum market thanks to innovative So softy chewing-gum!
So softy is a mix a soft chewy mass and gum base; this sugar-free and gelatin-free chewing-gum offers an instant burst of taste. This is being possible thanks to a combination of LYCASIN® maltitol syrup and specialty starches allowing to formulate a unique sugar-free confectionery with more chewy texture and less gum base.
Find out more in our concept sheet!