In December 2016, ConfectioneryNews conducted its inaugural ‘state of the industry’ survey. The key objective of the poll was to gauge views about the current state of the Confectionery & Biscuit Processing industry and identify the issues that are causing most concern.
ConfectioneryNews collated over 890 survey responses from confectionery industry professionals who form an integral part of the brand’s global readership.
A few key findings:
- A clear majority of survey respondents ranked Chocolate, R&D and Ingredients as the top three sector areas that they were interested in. On the contrary, commodities and gum was ranked as the least interesting among our respondents
- Although currency and raw material prices are major concerns within the confectionery sector, 79% of respondents strongly agreed that their companies were planning to launch at least 1 to 3 new products in 2017
- Supermarkets (51%) and E-commerce (31%) topped the sales channels, offering the best growth prospects for marketing products within the confectionery industry
- Majority of survey respondents stated that China (35%) tops the list of countries with the most export potential. This was closely followed by the US (33%) then India (19%)
…discover more exciting insights into the confectionery industry by downloading our report today.