A widespread educational campaign in the UK designed to reduce gum
litter comes on the back of impressive global growth.
Wrigley has earned a first quarter record $1.08 billion on the back
of a 13 per cent sales increase and a 23 per cent increase in
Wrigley used this week's annual meeting of shareholders to
highlight the key areas that it thinks will fuel future growth.
Wrigley has invested in a research centre in a bid to boost the
credibility of its chewing gum as consumers turn towards healthier
Fifteen local councils in the UK will receive funding from the
Chewing Gum Action Group (CGAG) to help combat gum litter.
Wrigley has filed a lawsuit against Cadbury Adams in the US for
violation of its trade dress.
Hershey, the US confectioner, is attempting to tap into the growing
sugar free market with the launch of a new gum in the shape of an
Cadbury Schweppes has exploited the continued global growth of
chewing gum and tapped into emerging new markets to report
increased sales for 2005.
Wrigley UK has installed a texture analyser for quality control and
new product development.
Cadbury Schweppes will buy South Africa's biggest chewing gum
business for £33 million(€48m), and sell its drinks business in the
Wrigley, the world's largest manufacturer of chewing gum, yesterday
said sales grew by 14 per cent in 2005 to $4.2 billion (€3.5bn), a
Cadbury has opened a $40 million chewing gum research centre to
develop new products for a booming market.
Sugar free chewing gum is the biggest growth area in the UK gum and
mints sector, according to a report by Mintel.
Ireland has scrapped plans for a chewing gum tax after
manufacturers, including Wrigley, pledged €7 million to a campaign
fund aimed at reducing litter.
Chewing gum manufacturers have taken up the fight against discarded
gum that costs tax payers millions of pounds to clean.