Oreo is launching a new direct-to-consumer e-commerce pilot for the holiday season via gifts.oreo.com, a limited-time online platform offering Oreo holiday gift tins filled with white fudge-covered Oreo cookies.
The founders of startup Malt Shop Cookies are hoping to jumpstart their new ecommerce business by launching on Cyber Monday the online sale of their line of malted milk cookies before expanding into more traditional brick and mortar stores next year.
Perfetti Van Melle USA’s Airheads brand is the latest confectionery product to join Amazon’s Dash Button program, which allows consumers to reorder a product through the e-commerce giant by clicking a small Airheads-branded device.
Independent candy retailers are surviving well in the increasingly crowded online space, even as confectionery giants, including Nestlé and Mondelēz compete for a sweeter spot on mainstream e-commerce channels, such as Amazon and Alibaba, says It'Sugar.
Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil Ackerman.