E-commerce

Challenger brands proving successful in e-commerce channel, says Profitero. ©iStock/Bet_Noire

Industry Voices - E-commerce tricks

5 tips to maximize confectionery sales online

By Andrew Pearl, Director of Strategy and Insights EMEA, Profitero

Market intelligence firm Profitero’s director of insights offers advice to confectionery companies looking to boost e-commerce sales.

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