Mars Chocolate North America is recruiting ‘curators’ to host parties promoting a specially created range from Mars, which can be sold on an online store.
Traditional brick-and-mortar stores still have an opportunity to compete with Amazon in an era when online shopping is becoming increasingly popular among consumers, according to e-commerce consultant Mark Walker.
Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.
Michigan family-run toffee brand Dave’s Sweet Tooth has reported a 300% sales growth along with a 2,500% e-commerce business increase in 2016 after launching a new website through the Shopify platform last year.
Reese’s and Cookie Layer Crunch will be major investment focuses when Hershey’s next CEO Michele Buck takes office in March, 2017, according to the company’s Q4 earnings conference call.
