Oreo is launching a new direct-to-consumer e-commerce pilot for the holiday season via gifts.oreo.com, a limited-time online platform offering Oreo holiday gift tins filled with white fudge-covered Oreo cookies.
The founders of startup Malt Shop Cookies are hoping to jumpstart their new ecommerce business by launching on Cyber Monday the online sale of their line of malted milk cookies before expanding into more traditional brick and mortar stores next year.
Alibaba, China's largest e-commerce platform, reached record sales of $15bn during Double 11 this year, prompting domestic confectionery and snack brands to step up their web strategies.
Two brothers have launched a new British wholesale confectionery business, called HS Wholesale Sweets, continuing with a family tradition in confectionery.
Perfetti Van Melle USA’s Airheads brand is the latest confectionery product to join Amazon’s Dash Button program, which allows consumers to reorder a product through the e-commerce giant by clicking a small Airheads-branded device.
Hershey has posted a 2% rise in third quarter sales, driven by innovations in North America, such as Reese’s Pieces Cups, Big Kat and birthday-themed Kisses.
Independent candy retailers are surviving well in the increasingly crowded online space, even as confectionery giants, including Nestlé and Mondelēz compete for a sweeter spot on mainstream e-commerce channels, such as Amazon and Alibaba, says It'Sugar.
Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage," says Mondelēz’s global e-commerce director, Neil Ackerman.
Mondelēz plans to take its Milka Oreo brand to US chocolate market after its failed bid for Hershey and will expand its premium chocolate offerings with Green & Black’s.
Mars has announced a strategic collaboration with China’s Alibaba just a few days after Mondelēz refreshed its partnership with Facebook as both companies tap the global e-commerce boom.
