E-commerce

Nestlé answers calls to up premium chocolate game with Cailler e-commerce launch in China, UK, US and Germany. Photo credit: Studio Luminescence

Exclusive Interviews: Inside Nestlé’s Cailler brand

Nestlé plays premium chocolate card with global Cailler rollout

By Oliver Nieburg

Nestlé will launch its Swiss bean-to-bar premium chocolate brand Cailler in key international markets via e-commerce as it looks to plug an alleged gap in its premium confectionery portfolio.

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