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    <loc>https://www.confectionerynews.com/Article/2026/06/02/mars-doubles-down-on-premium-confectionery-with-acquisition-and-innovation-push/</loc>
    <lastmod>2026-06-02T13:28:48.799Z</lastmod>
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      <news:publication_date>2026-06-02T13:28:48.799Z</news:publication_date>
      <news:title><![CDATA[Mars doubles down on premiumisation to drive growth]]></news:title>
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      <image:caption><![CDATA[Mars leans into premiumisation as consumers become more discerning. ]]></image:caption>
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