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    <loc>https://www.confectionerynews.com/Article/2026/05/06/mars-nyx-collaboration-signals-shift-in-confectionery-marketing-strategies/</loc>
    <lastmod>2026-05-06T07:10:52.878Z</lastmod>
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      <news:publication_date>2026-05-06T07:10:52.878Z</news:publication_date>
      <news:title><![CDATA[Mars rewrites confectionery marketing playbook with NYX partnership]]></news:title>
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      <image:caption><![CDATA[Mars and NYX collab marking marketing strategy strategy shift.]]></image:caption>
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