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    <loc>https://www.confectionerynews.com/Article/2026/05/28/mars-nestle-and-ferrero-lead-shift-towards-experiential-confectionery-marketing/</loc>
    <lastmod>2026-05-28T13:10:21.302Z</lastmod>
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      <news:publication_date>2026-05-28T13:10:21.302Z</news:publication_date>
      <news:title><![CDATA[Mars taps reality TV for experiential M&M’s push]]></news:title>
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      <image:caption><![CDATA[Mars' M&M's is teaming up with Love Island USA.]]></image:caption>
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