Elite, Israel's leading confectionery group, has been accused of
offering discounts and bonuses to retailers prepared to stock only
its products - an abuse of power designed to block the entry of
British giant Cadbury into the...
A major advertising and sponsorship package for the Penguin range
of biscuits, including a TV ad for the new Chukka sub-brand, kicked
off this week in the UK. The campaign is one of the largest ever
undertaken by brand owner McVities.
Nestlé is the most popular chocolate producer in Russia, but other
international companies still play second fiddle to the numerous
local (or even regional) producers there. But the market is set to
grow over the next five years,...