In a bid to stave off the competition from Nestle and other confectionery giants, Russian biscuit, cake and jelly maker Slavyanka has engaged a UK agency to revitalize its packaging and get more shelf space for its brands.
Italian confectioner Ferrero has become the first company to
persuade Aldi to abandon its hard discount strategy, signing a deal
to supply the world's biggest discount supermarket chain with seven
of its chocolate brands.
Duvel Moortgat, the Belgian brewing group, has sold its fruit juice
operation Freya's Deli Fruit to compatriot Konings for an
undisclosed sum, a move precipitated by the need for urgent
investment in the company.
Although growth has been rapid for Nestlé in the Russian
confectionery sector, there are a number of challenges to be
tackled in order to ensure future expansion - low per capita
consumption and ingredients supplies being the primary...