Brand Management

Milka encourages customers to share their

Milka’s cost-effective marketing in time of turmoil

By Annie-Rose Harrison-Dunn

An analyst has called Milka’s recent selective marketing a “masterclass” in how to implement cost-efficient, brand equity building strategies against a backdrop of an industry in “turmoil”.

More chocolate, anyone?

More chocolate, anyone?

Although growth has been rapid for Nestlé in the Russian
confectionery sector, there are a number of challenges to be
tackled in order to ensure future expansion - low per capita
consumption and ingredients supplies being the primary...

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