Mars in 2012 wrote to the UK’s Department of Health to express concern over the potential impact on branding and intellectual property rights should tobacco plain packaging policy be extended to food – something the Institute of Economic Affairs said...
By Mark Ringer, executive creative director at brand agency Anthem
Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.
Successful food packaging requires more than just good looks; here, one design expert shares his advice on combining structure, function, and aesthetics to create containers that entice consumers to buy.
Brand licensing in the food industry has becoming increasingly dynamic over the past few years, with the Western European market for co-branded food and beverage products on the rise, according to an expert in the area.