Brand

Foreign firms must take strategic look at entering China

New horizons

Foreign firms must take strategic look at entering China

By RJ Whitehead

The key to winning over Chinese consumers is mastering distribution strategies, according to a new report by Rabobank, which also suggests that the country should be on the radar of European and American processed food companies that are facing flat growth...

Zetar shifts seasonal focus after 2012 profit slump

Zetar shifts seasonal focus after 2012 profit slump

By Oliver Nieburg

UK confectioner Zetar plans to shift its focus on seasonal products to branded and private label sales after suffering a 17.5% profit decline in 2012. Its chairman also plans to stand-down.