Branded food manufacturers should start preparing now to win back customers from store brands when the economy improves, advises a new report from market researchers The Integer Group and M/A/R/C Research.
The Australian arm of Cadbury Schweppes, has lost another round in
its bid to protect the use of its characteristic colour purple,
used in wrapping for many of the company's confectionery products
and for advertising purposes.
A new sweetener supplier in the US claims to allow food and
beverage firms to access ingredient supplies from low-cost
manufacturing countries while maintaining Western standards of
quality and service.
At a time when consumer perceptions of famous brand names are at an
all time low - and private label goods are taking an ever
increasing market share - retailers must start acting more like
brand managers to improve their bargaining...
Leading East European drinks manufacturer Kofola has selected PET
preforms from Amcor PET Packaging for two of its juice and mineral
water brands, a move designed to bring the same brand values and
image to the take-home sector as...