Mondelēz International is aiming to offset some of its marketing costs and improve return on investment by developing original media content "that people want to watch".
Mondelēz International’s director of field shopper market shares details on eight technology startups that will help promote power brands such as Trident and Oreo.
Mondelez International has launched its candy brand Sour Patch Kids as a gum product under its Stride portfolio – a deft move, according to an analyst.
Confectioners can move beyond classical marketing and reach consumers through mobile technology to encourage impulse buying, according to Mondelez International's innovation chief.
Flavour development company Senomyx has forged a partnership with confectionery manufacturer Cadbury Adams USA, a Kraft Foods division, to develop and commercialise new flavor modulators for gum and medicated confectionery products.
Chewing gum used to be the hot performer for Cadbury but sales have dropped well below chocolate. Bernstein Research now expects the downward trend to be reversed.
US confectionery firm Cadbury Adams yesterday pledged to stop
advertising Bubblicious Gum to children under 12, the last product
in its portfolio to come under a nationwide initiative.
Cadbury Schweppes today reported an operating profit decline
of 6 per cent to £180m in the first-half of the year,
particularly due to high input costs and restructuring costs.
Cadbury Schweppes announced yesterday its move on Japanese
functional candy company Sansei Foods, in a bid to expand its
business further in the country's lucrative
confectionery market.
Sweet-maker Cadbury Adams could be set to bring new innovation to
market after being awarded a patent to manufacture a many-flavoured
chewable product with different layers and textures.
British confectioner Cadbury Schweppes confirmed today that it
remains on track to meet its annual financial targets, although
warned of tough trading conditions in the second half, Tom
Armitage reports.
Cadbury Schweppes is well on the way to delivering growth at its
European confectionery unit, despite an increasingly gloomy outlook
for the packaged food sector as a whole, according to investment
bank Goldman Sachs.
Cadbury Adams has signed a 16-year lease for a new science and
technology centre that will be built in Hanover Township, in the
state of New Jersey, US for confectionery innovation.
The cost of restructuring its business has forced Cadbury Schweppes
to introduce a major cost cutting programme which should see the
loss of around 5,500 jobs.
Cadbury Schweppes has allegedly fought off rival bids from Nestle
and Kraft to buy the Adams sugar confectionery group, making it the
world's biggest player. But there are still question marks over
whether Adams was the right...
Rumours have resurfaced concerning a potential bid for the Adams
confectionery business by the UK's Cadbury Schweppes. While such a
bid would undoubtedly strengthen the British group's market
position, analysts at Euromonitor...
Is Cadbury preparing a £3 billion bid for the US sugar
confectionery group Adams? Well, possibly, but Adams' current
owner, the drugs group Pfizer, is certainly playing down the latest
rumours.
US gum manufacturer Adams is seen as a 'must-have' acquisition for
Cadbury Schweppes if it wants to truly become a global player. But
it faces strong opposition from rival players.
UK confectionery and drinks group Cadbury Schweppes is preparing a
$2 billion (€2.27bn) bid for the chewing gum and cough drops arm of
Pfizer, the world's largest drugs company, a British Sunday
newspaper reported.