Cadbury Adams

Mobile phones can engage consumers at point of purchase, says Mondelez innovation head

New Rules Of Engagement

Mondelez innovation head talks digital age marketing

By Oliver Nieburg

Confectioners can move beyond classical marketing and reach consumers through mobile technology to encourage impulse buying, according to Mondelez International's innovation chief.

CFS bags Cadbury

CFS bags Cadbury

CFS, the packaging and processing systems provider, has supplied
new bagging system to international candy manufacturer Cadbury
Trebor Allan.

Is Adams right for Cadbury?

Is Adams right for Cadbury?

Rumours have resurfaced concerning a potential bid for the Adams
confectionery business by the UK's Cadbury Schweppes. While such a
bid would undoubtedly strengthen the British group's market
position, analysts at Euromonitor...