The snacking and confection giant has unveiled a secondary version of its popular milk bar in India that will contain 30% less sugar than the original and no added artificial sweeteners.
Mondelez-owned Cadbury India has lost three of its Chocolate Eclairs label trademarks as part of an eight year tussle with Indian conglomerate ITC Ltd, but is playing down the consequences.
Mondelez International subsidiary Cadbury India has been granted an interim injunction by a high court In Delhi preventing rival Lotte from selling products alleged to infringe Cadbury’s Choclairs trademark.
Cadbury India has made wholesale changes to its senior management in a move parent company Mondelez International says is not linked to ongoing tax evasion investigations.
Mondelez International’s Cadbury India has introduced a two-week promotion on Toblerone in most modern retailers in a bid to grow the premium chocolate category.
Kraft Foods is facing another potential grilling about its takeover of Cadbury in early 2010 with the US Securities and Exchange Commission (SEC) examining its actions in relation to India under the US Foreign Corrupt Practices Act (FCPA).
Cadbury's India has announced that it is to change the packaging
for its Dary Milk chocolate bar following last month's revelation
that a batch had been infested with insects.
