Jellybeans and sour gummies have left their mark on Easter candy, too, where non-chocolate sales reach nearly 30% of total sales, according to Brach's. Pic: Getty Images/Roberto Machado Noa


Easter 2019: classic treats get an upgrade in color, shape and flavor

By Kristine Sherred

More than two in three US parents make Easter baskets, according to the National Confectioners Association – here are several that might find a new home this year: Hershey put Reese’s Pieces inside other candy, Cadbury added shimmer to its chocolate eggs,...

Cadbury’s Australia factory subsidy under fire

Cadbury’s Australia factory subsidy under fire

By Oliver Nieburg

Australia’s opposition party has called for Cadbury’s A$16m government funding to upgrade its Claremont plant to be redirected to West Coast development projects.

Companies will gain nothing from copying Cadbury's purple hue and must develop their own heritage, says Anthem

Standing out in the confectionery ‘purple’ patch

By Mark Ringer, executive creative director at brand agency Anthem

Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.

Cadbury India isn't fazed by the loss of three of its old eclair label trademarks

Cadbury 'happy to forfeit' three lost Eclair trademarks

By Annie-Rose Harrison-Dunn

Mondelez-owned Cadbury India has lost three of its Chocolate Eclairs label trademarks as part of an eight year tussle with Indian conglomerate ITC Ltd, but is playing down the consequences.

Stand up pouches have risen in popularity among major players such as Mars-Wrigley over the past few years

Get up stand up for stand up pouches

By Oliver Nieburg

Flexible stand up pouches have gained significant traction in the confectionery industry this year, according to recent market research and interviews with packaging suppliers.

Wrigley’s menthol gum appeal against Cadbury dismissed

Wrigley’s menthol gum appeal against Cadbury dismissed

By Oliver Nieburg

A US appeal court has upheld a previous federal court decision which found that Wrigley’s patent on a menthol chewing gum formulation was too similar to earlier patents as argued by Cadbury Adams USA.

Cadbury bursts into UK popcorn segment

Cadbury bursts into UK popcorn segment

By Kacey Culliney

Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.

Unite believe Rosenfeld's actions showed a

Unite slams ‘massive arrogance’ of Kraft boss

By Dan Colombini

Unite the Union has slammed Kraft ceo Irene Rosenfeld for failing to appear before a parliamentary select committee and accused her of “massive arrogance” and “a total disregard” for her former Cadbury staff.

Sweet solution online: Using Witness software cut costs and boosted productivity, said Cadbury.

Simulation software unwraps benefits for Cadbury

By Mike Stones

Improved productivity, reduced cardboard consumption and the elimination of waste have followed the installation of Witness simulation software at Kraft’s Cadbury plant in Bournville, according to the company.