Cadbury

Cadbury’s Australia factory subsidy under fire

Cadbury’s Australia factory subsidy under fire

By Oliver Nieburg

Australia’s opposition party has called for Cadbury’s A$16m government funding to upgrade its Claremont plant to be redirected to West Coast development projects.

Companies will gain nothing from copying Cadbury's purple hue and must develop their own heritage, says Anthem

Standing out in the confectionery ‘purple’ patch

By Mark Ringer, executive creative director at brand agency Anthem

Chocolate brands will gain no ground by mimicking the color of heritage brands such as Cadbury and must forge their own identities, writes Mark Ringer, executive creative director UK & Europe at Anthem.

Cadbury India isn't fazed by the loss of three of its old eclair label trademarks

Cadbury 'happy to forfeit' three lost Eclair trademarks

By Annie-Rose Harrison-Dunn

Mondelez-owned Cadbury India has lost three of its Chocolate Eclairs label trademarks as part of an eight year tussle with Indian conglomerate ITC Ltd, but is playing down the consequences.

Stand up pouches have risen in popularity among major players such as Mars-Wrigley over the past few years

Get up stand up for stand up pouches

By Oliver Nieburg

Flexible stand up pouches have gained significant traction in the confectionery industry this year, according to recent market research and interviews with packaging suppliers.