Mainstream players like Hershey may struggle to maintain grip on the US chocolate market amid rising competition and a shift to seasonal and premium products, claims an analyst at Swiss-based financial services firm UBS.
Mars Chocolate North America claims pushing year-round sharing occasions is key to getting US chocolate consumption on par with high levels observed in many Western European nations.
Mondelez International’s Cadbury India has introduced a two-week promotion on Toblerone in most modern retailers in a bid to grow the premium chocolate category.
Chocolate manufacturers can grow further in India with premium products after already opening up the market to low-income consumers, according to an analyst.
