UK-based polymer firm Revolymer has gained novel foods approval in the EU for a gum base that degrades faster than conventional bases and is seeking commercial partners to launch chewing gum products in the EU.
The Japanese confectionery market offers limited opportunities for foreign players due to the nation’s ageing population and preference for functional foods, according to analysts from Leatherhead Food Research and Euromonitor International.
UK based Revolymer said it hopes to launch its less sticky and degradable chewing gum brand REV7 in Europe by the end of this year following EFSA’s recent positive novel foods opinion for its Rev-7 gum base polymer.
The positive EFSA opinions for gum claims under Article 13.1 will compel the sector to further innovate along functional lines, says an expert who argues that gum is the confectionery category 'most likely' to get such regulatory backing.
Positive opinions issued by EFSA for sugar-free chewing gum and the claim that it helps to strengthen teeth and neutralise plaque acid will, no doubt, leave R&D teams in the leading gum brand owners smiling.
A new synthetic polymer for use as a chewing gum base has received a positive novel foods opinion from EFSA, bring the technology for less sticky gum that breaks down within months closer to the market.