New research from Clif Bar & Company found the majority of Americans are returning to their pre-pandemic routine – with 72% admitting to snack even more frequently than they were prior to the outbreak of COVID.
Undeterred by the chaos of the pandemic, including supply chain challenges and retailers significantly scaling back selection and even pausing new product introductions, an elite, cross-functional team of innovators at Clif Bar & Co. secretly pushed...
Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world....
Sales growth in most snack and nutritional bar segments – categories associated with convenience, on-the-go consumption and sports - has dropped sharply since coronavirus hit, with the biggest drops in performance nutrition (-20% in March/April), meal...
The battle of the snack bar brands continues as 100% organic snack bar brand LivBar throws down a gauntlet of its own, challenging all bar manufacturers to move to 100% compostable wrappers.
Hershey-owned KRAVE Jerky will go head-to-head with Clif Bar, Kind and Lärabar as it readies to launch protein bars with one-third of the sugar towards the end of this year.
