Sales and consumer awareness of sweetener from UK manufacturer Tate
& Lyle look set to rise as number one global soft drinks player
launches a new version of Diet Coke, complete with Splenda
sucralose logo on the packaging, writes...
The last few years have seen a quickening in the pace of new
product launches by the world's top two soft drinks companies, with
new flavour or formula variants of the traditional Coca-Cola and
Pepsi brands leading the way.