Mondelēz is doubling down on digital marketing and increased distribution across channels as it continues its transformation from a 'margin-centric' business to a more 'consumer-centric' company, according to CEO Dirk Van De Put.
1-800-FLOWERS.com, Inc. has invested in its digital shopping experience with the addition of subscription services, personalized gifts, mystery boxes and a ‘gift finder’ that tailors results based on answers to three quick questions.