Confectioners are changing the structure of Easter chocolate egg packaging to cut the amount of materials needed while improving consumer appeal, according to a packaging expert.
Market analysts give ConfectioneryNews.com the inside track on Easter confectionery packaging, including down-toning, sustainability and limiting the amount of packaging.
Cadbury and Nestlé say their Easter egg packaging is meeting high sustainability standards, amid calls from a UK government authority for confectioners to further reduce this seasonal packaging and ensure it is readily recyclable.
Switching Easter egg packaging to a biodegradable plastic made from corn starch could save enough energy to power 350,000 homes, claims a developer of a corn-based plastic.
Efforts by the confectionery industry to slash Easter egg packaging are paying off, engendering cost benefits and distribution improvements for manufacturers and retailers, says the UK's government-funded WRAP.
Efforts by industry to slash Easter egg packaging continue with UK confectioner Thorntons announcing savings of 22 per cent across its core product range.
