Food Standards Australia New Zealand

Wrigley targets calcium deficiency with gum launch down under

Wrigley targets calcium deficiency with gum launch down under

By Jane Byrne and Helen Glaberson

The Wrigley Company is launching a new calcium enriched gum in Australia and New Zealand, claiming its ‘on-the-go’ delivery system can help address the reported calcium intake deficiency among 90 per cent of the Australian population.