Hand-made chewy chocolate manufacturer Simpson’s of Hawkhurst has launched five bespoke Goupie snack-packs in Original, Mint, Orange, Espresso and Salted Sticky Toffee flavors.
Fannie May hopes to enter new distribution channels after rebranding packs for its premium chocolate range to designs that resonate with Chicago pride, says its CEO.
Packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace as it gives a product personality, which is essentially what a brand should be, says a graphic designer.
MeadWestvaco (MWV) has obtained Robinson EN 1230-2 sensory analysis approval for its Printkote paperboard to be used to package chocolate and confectionery.
Elizabeth Shaw is celebrating 40 years in the confectionery
business with the re-launch of its market-leading liqueur chocolate
brand Famous Names, with a new design that uses a packaging
technique never used before in the sector.