Research released by the Australian macadamia industry found that almost 50% of consumers globally peg the little pleasures in everyday life as the key to a healthy mind. Conversely, only 25% say big experiences and milestones make them happy.
The role of category managers is evolving from a game of dominoes to chess, optimizing the retail experience to anticipate the next step in shopper behavior, said David Nolen, VP, category management at Hershey.