Consumers are set to treat artificial flavourings with an ever greater degree of suspicion, if not hostility, claims a UK report looking at future flavour trends in the food and drink additives market.
While shoppers’ enthusiasm for low-fat, low-sugar or low-calorie claims (‘minus’ claims) or added functional ingredients claims (‘plus’ claims) has waned; their interest in natural claims has continued to grow, according to Mintel.
Industry needs to step up efforts to counter stigma associated with
frozen food compared with chilled or 'fresh' produce, says
Leatherhead. Although consumers are hearing the message, they are
not yet buying into it.