Developing sharp and effective messaging through loyalty programs can effectively strengthen consumer engagement and loyalty at a time when 65% of consumers are concerned about inflation, according to 84.51°’s recent Inflation Special Report.
Led by Harry & David’s 'Share More' digital campaign and a successful holiday season, revenue for 1-800-FLOWERS jumped 8.6% in the second fiscal quarter. The gifting company said it also gained nearly 12% more new customers.