Marketing

Hershey launched SoFit in 2016. Picture: Hershey.

Global confectionery sector to grow CAGR 4.6% from 2016–2021

Manufacturers to develop confectionery with vegetables for a healthier halo

By Jenny Eagle

An improving global economy, stronger than expected economy in developed countries and rising disposable incomes in developing countries are the main reasons why demand is growing for confectionery products, according to Global Data.

White packaging rebrand sees Toffifay enter untapped affordable luxury segment in the US. Photo: Storck

Storck makes big US push with Toffifay

By Oliver Nieburg

August Storck has repositioned its Toffifay brand in the US to appeal to female shoppers and hopes to compete in the affordable premium space.

Different texture combinations used to market foods in 2016. ©iStock

What will the top texture trends be in 2017?

By Louis Gore-Langton

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...

© iStock

Under-12s seeing 88% fewer ads for non-nutritious products, says industry

Game over for food marketing to kids, says consumer group

By Niamh Michail

Food and drink companies need to turn their words on marketing to children into action, says European consumer rights group BEUC, as it calls 'game over' on marketing unhealthy food to kids.

Grupo Turin could give Mars a foothold in the international premium chocolate space, but it may need to act faster than usual, says Euromonitor's Jack Skelly

Industry Voices - Euromonitor analyst Jack Skelly

The race to the top: Is chocolate's premiumization wearing thin?

By Jack Skelly, Euromonitor analyst

Mars’ Grupo Turin buy gives it a premium chocolate brand to expand internationally, but consumers are increasingly building loyalty to its competitors as the segment grows saturated, writes Euromontior analyst Jack Skelly.

Chocodate: “We have to make awareness, to get people to try it...

Coconut Chocodate gets Gulfood splash

By Eliot Beer

Notions Group launched its new Chocodate coconut flavour at Gulfood, as it plans a major marketing campaign, along with a refresh of its other Chocodate products and web sales.

Photo: Istock / Alex Skopje

What was 2015's most misleading product? Consumers cast their votes....

By Niamh Michail

It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....